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FAQ's
What are Phone Words?
A Phone Word is a telephone number that corresponds to a word on the telephone keypad. Businesses frequently use these memorable numbers to establish unique brands, simplifying the process for customers to remember and dial when they think of purchasing a particular product or service.
How do I dial a Phone Word?
To dial a Phone Word, you need to press the corresponding number on your telephone keypad that matches the letter you want. For instance, to dial 13 CABS, you would press 1 3 2 2 2 7, following the letters on your phone's keypad.
How many letters can a Phone Word have?
All Phone Words share a common prefix, beginning with 13, 1300 or 1800.
Phone Words with the 1300 or 1800 prefix can include six (6) to ten (10) letters following the prefix (for example, call 1300 TELEBRAND (1300 835327).
Phone Words with the 13 prefix can have 4 to 8 letters after the prefix. An example would be 13 FINANCE (13 3462).
What is the difference between a 13, 1300 and 1800 number?
13 numbers are six-digit codes beginning with the '13' prefix, followed by four more digits. They're typically used by large corporations or smaller businesses looking to project a bigger presence. These numbers can be dialed from any Australian landline at local call rates. Due to their limited availability, 13 numbers incur an annual government fee. The 13 service is classified as a Local Rate service, with '13 BANK' (National Australia Bank) as a notable example.
1300 numbers are ten-digit codes starting with the '1300' prefix and followed by six digits. Like 13 numbers, they enable customers to reach businesses from any fixed line in Australia for the price of a local call. However, 1300 numbers do not attract the significant annual government levy that 13 numbers do. This service is also referred to as a Local Rate service, with '1300 DEBTOR' (Scottish Pacific Debtor Finance) being a representative client.
1800 numbers are also ten-digit codes, beginning with the '1800' prefix and followed by six digits. This service allows customers to call from any fixed line in Australia free of charge. It is known as a Toll-Free service, with '1800 HEALTH' (Telstra Digital Health) serving as an example.
How can the Phone Word be longer than the actual telephone number?
All Phone Words begin with a standard prefix (13, 1300 or 1800).
Each 1300 and 1800 number must be followed by six (6) digits, while a 13 number must be followed by four (4) digits.
Phone Words may exceed the length of the actual telephone number, the call connects upon dialing the last required digit, and any subsequent digits entered are ignored by the telecommunications provider.
What happens to my existing telephone number?
There will be no disruption to your business operations. Once you activate and begin using your new Phone Word, calls to your 13/1300/1800 number will be redirected to your current telephone number, be it a landline or mobile. Additionally, if you relocate or expand with new offices, your Phone Word can move with you, thanks to "number portability."
Do I need a new line or equipment to be connected?
No, all calls are automatically routed through the telecommunications carrier to your existing phone number.
Which companies are using Phone Words?
More than 70,000 Australian businesses have secured their preferred Phone Word.
Nine out of the top ten advertisers in Australia, such as NAB, Coke, Telstra, Office Works, Coles, and various Government Departments, are utilizing Phone Words.
Are my customers aware of the Phone Word concept?
Independent research by Roy Morgan Research has shown that 93% of Australians recognize the Phone Word concept. For the full research report, including methodology, sample size, questionnaire, and results, please reach out to us at 1300 TELEBRAND.
What is the best Phone Word for my business?
There are three primary categories of Phone Words:
1. Brand Name Phone Word:
Call 1300 TELEBRAND
2. Industry Phone Word:
Call 1300 WINERY
3. Generic Phone Word:
Call 1300 MUSCLE
The value of a Phone Word to a business generally increases with the popularity and size of the market it represents. For instance, 1300 TELEBRAND may be exclusive to our business, but 1300 WINERY could be ideal for any winery, as well as being highly sought after by numerous competitors.
Industry Phone Words like 1300 WINERY are often termed "category killers." Given that Phone Words are a limited resource, securing one before your competitors is crucial.
How can another business have secured a Phone Word that spells my company name?
This sometimes occurs because there is no direct correlation between an underlying telephone number and Phone Word. There are between 3 or 4 letters on every telephone number key (except for the 0 and 1 keys) and as such, any number will spell from 729 to 4,096 different letter combinations.
As an example, the telephone number 1300 825368 spells the Phone Word 1300 TALENT and 1300 VALENTINE.
As such, no business has exclusive rights to a number that may spell their company name.
How much does a Phone Word cost?
The cost of a Phone Word will vary, depending on the Phone Word chosen.
In order not to have an impact on your business cash flow, Phone Words are licensed on an affordable monthly basis. Prices are fixed, on 1, 2, 3 or 5 year agreements. At the end of the agreement period, you have the first option to continue using your Phone Word for a further term.
How can I be sure that all of my calls in my shared use area are connected to my business?
We partner with most of the big telecommunications providers in Australia and the network technology ensures all calls destined for your area are directed to your business.
Can I choose my own telecommunications provider?
Yes. You can choose your own telecommunications carrier, or we can recommend a specialist inbound telephony provider.
Can I incorporate Phone Words in my Social Media marketing?
You can certainly add Phone Words to your Facebook, LinkedIn, YouTube, Instagram and X accounts to further enhance your business image and improve web traffic to your site with SEO.